There was a stroke of luck in researching the company’s history. One of its graphic designers had kept professional black-and-white photographs from the 1970s, and we recognised their value for a brand presence that was visionary even then. The photos show the spectacular opening of the store on Zurich’s Bahnhofstrasse, seven floors of watches, jewellery and accessories in a futuristic staging, with an escalator as a novelty. The architecture was remarkable for its time. Our image material later helped the company in its dealings with the heritage authorities during renovation work.